We will list your home in the Multiple Listing Service (MLS), a system that reaches millions of buyers around the world. The system enables brokers to share commission on the sale of houses. For example, if you list your home with one broker and another broker actually sells it, he or she shares the commission. The advantage to you is clear–more brokers have an interest in selling your home.
Fewer than 5% of buyers actually purchase the first house they call an agent about. So we will design advertising to “find the buyer” with appealing layouts, eye-catching photos and professionally written descriptions. We also use multiple channels—online, print, radio, TV and direct mail.
As another valuable part of the marketing process, we offer open houses to prospective buyers who want a low-pressure, “browsing” atmosphere. If you have an open house, you shouldn’t expect it to generate a sale, at least not directly. What you can expect is increased showings of your home after the event, whether from calls to your broker or attendees returning with their agent.
Agents often hold an open house for other agents shortly after a house is listed. This type of event, usually held mid-week when other agents can give it their full attention, can be as important as your listing in the MLS. The more professionals who see your home, the more prospects you’re likely to reach.
You and your pets should definitely plan to be out of the house during any open house. The same goes for showings to prospective buyers. People often feel uncomfortable speaking candidly and asking questions in front of current owners. You want them to feel as free as possible to picture your home as their own.