View Newsletter as PDF

Putting a home up for sale can be stressful, and some owners have a hard time making objective decisions when it matters most. Here are some essential tips for sellers.

PRICE IT RIGHT

Homeowners consistently overestimate the market value of their homes by 5 to 10 percent. Your listing agent will perform a current market analysis. Look closely at the sales of similar homes that have closed in the last 90 days and take the number of available listings into account when agreeing to an asking price.

KEEP IN MIND

  • Homes that have failed to attract a buyer in a reasonable period of time may be overpriced.
  • Foreclosures or short sales in your neighborhood can impact your home’s market value.
  • It doesn’t pay to set the price too high; most buyers will need financing and the bank will generally use an appraisal based on recent sales to justify the loan amount.

TAKE ADVANTAGE OF YOUR MARKET DEBUT

  • Pricing your home competitively from the get-go increases the odds of a quick sale.
  • Nearly 43% of buyers looked online for properties as their first step and 43% found the home they ultimately purchased on the Internet. If your home is priced too high when it hits the market, you run the risk that active, qualified buyers will scroll right past it.
  • New listings are called “hot” for a reason—buyers get excited about them. Showings are likely to cool off noticeably after the first 30 days on the market.
  • When weighing an offer, make sure to consider the potential costs of holding on to your property longer than you want or need to (including the mortgage, property taxes, insurance, maintenance, etc.).

MORE TIPS FOR A SUCCESSFUL SALE:

MAXIMIZE RESALE POTENTIAL

Your agent may recommend that you perform repairs to correct visible flaws—or even suggest staging your home so it feels more spacious and potential buyers can picture themselves living there.

SWEETEN THE DEAL

Sellers who agree to pay the buyers’ closing costs can make it easier for first-timers to obtain financing, while offering to throw in appliances, upgrade allowances or other perks could swing a buyer’s decision your direction.

GET SOME LEVERAGE

If you must sell your current home to afford a new one, consider putting it on the market before starting your search. You can often negotiate a better deal on a purchase if your property is under contract or you already have the cash in hand.

Putting a home up for sale can be stressful, and some owners have a hard time making objective decisions when it matters most. Here are some essential tips for sellers.

PRICE IT RIGHT

Homeowners consistently overestimate the market value of their homes by 5 to 10 percent. Your listing agent will perform a current market analysis. Look closely at the sales of similar homes that have closed in the last 90 days and take the number of available listings into account when agreeing to an asking price.

KEEP IN MIND

  • Homes that have failed to attract a buyer in a reasonable period of time may be overpriced.
  • Foreclosures or short sales in your neighborhood can impact your home’s market value.
  • It doesn’t pay to set the price too high; most buyers will need financing and the bank will generally use an appraisal based on recent sales to justify the loan amount.

TAKE ADVANTAGE OF YOUR MARKET DEBUT

  • Pricing your home competitively from the get-go increases the odds of a quick sale.
  • Nearly 43% of buyers looked online for properties as their first step and 43% found the home they ultimately purchased on the Internet. If your home is priced too high when it hits the market, you run the risk that active, qualified buyers will scroll right past it.
  • New listings are called “hot” for a reason—buyers get excited about them. Showings are likely to cool off noticeably after the first 30 days on the market.
  • When weighing an offer, make sure to consider the potential costs of holding on to your property longer than you want or need to (including the mortgage, property taxes, insurance, maintenance, etc.).

MORE TIPS FOR A SUCCESSFUL SALE:

MAXIMIZE RESALE POTENTIAL

Your agent may recommend that you perform repairs to correct visible flaws—or even suggest staging your home so it feels more spacious and potential buyers can picture themselves living there.

SWEETEN THE DEAL

Sellers who agree to pay the buyers’ closing costs can make it easier for first-timers to obtain financing, while offering to throw in appliances, upgrade allowances or other perks could swing a buyer’s decision your direction.

GET SOME LEVERAGE

If you must sell your current home to afford a new one, consider putting it on the market before starting your search. You can often negotiate a better deal on a purchase if your property is under contract or you already have the cash in hand.

FEATURED PROPERTY

233 EAST 13th STREET UNIT 1105

$1,025,000  |  3 Beds  |  3 Baths

Exceptional corner unit with oversized living and dining room space with smashing views of city skyline, the Lake, museums and Grant Park! This unit is only one of a few with this layout and size in the building and truly lives like a home with maximum privacy for bedroom placement, separate laundry room, expanded kitchen and so much more. Gracious foyer welcomes you in while providing a sneak peek at the views that unfold from the floor to ceiling wrap around North and East windows. You will be the envy of all of your friends with these views and entertaining space which is wired for surround sound, has a rare gas fireplace to cozy up to and adjacent chef’s kitchen with dual wine refrigerators, Sub Zero and Thermador appliances plus tons of storage! The enlarged balcony is accessible from 3 separate areas including directly off the kitchen for convenience and is the perfect place to unwind after work and watch the fireworks from Navy Pier! This floorplan also offers 2 ensuite bedrooms, with the primary one featuring a large, organized walk-in closet plus additional wall closet & all marble bath with dual vanities, soaking tub and steam shower with body sprays. Full amenity building includes penthouse room, exercise room, 24 hr doorstaff, outdoor pool & sundeck, club room with billiard tables plus commissary & dry cleaners. Unbeatable South Loop location with easy access to public transportation, restaurants and shopping plus Lakefront and Park access right at your fingertips! Heated garage parking additional 35K

CONTACT US FOR MORE DETAILS OR TO SCHEDULE A PRIVATE SHOWING!

FEATURED PROPERTY

233 EAST 13th STREET UNIT 1105

$1,025,000  |  3 Beds  |  3 Baths

Exceptional corner unit with oversized living and dining room space with smashing views of city skyline, the Lake, museums and Grant Park! This unit is only one of a few with this layout and size in the building and truly lives like a home with maximum privacy for bedroom placement, separate laundry room, expanded kitchen and so much more. Gracious foyer welcomes you in while providing a sneak peek at the views that unfold from the floor to ceiling wrap around North and East windows. You will be the envy of all of your friends with these views and entertaining space which is wired for surround sound, has a rare gas fireplace to cozy up to and adjacent chef’s kitchen with dual wine refrigerators, Sub Zero and Thermador appliances plus tons of storage! The enlarged balcony is accessible from 3 separate areas including directly off the kitchen for convenience and is the perfect place to unwind after work and watch the fireworks from Navy Pier! This floorplan also offers 2 ensuite bedrooms, with the primary one featuring a large, organized walk-in closet plus additional wall closet & all marble bath with dual vanities, soaking tub and steam shower with body sprays. Full amenity building includes penthouse room, exercise room, 24 hr doorstaff, outdoor pool & sundeck, club room with billiard tables plus commissary & dry cleaners. Unbeatable South Loop location with easy access to public transportation, restaurants and shopping plus Lakefront and Park access right at your fingertips! Heated garage parking additional 35K

CONTACT US FOR MORE DETAILS OR TO SCHEDULE A PRIVATE SHOWING!